Tennis Star Coco Gauff Supports The Women’s Basketball League As A Way To Empower Female Athletes
Tennis Star Coco Gauff Supports The Women’s Basketball League As A Way To Empower Female Athletes
January 7, 2026
This article was last updated by Aditya Rana on January 7, 2026
Tennis star Coco Gauff recently made headlines when she became an investor in the Unrivaled Women’s Basketball League.
This exciting news came through on January 6, 2026, which made Gauff one of the newest and most famous supporters of a league hoping to lend a helping hand to female athletes.
In her statement, Gauff expressed her excitement about investing in Unrivaled.
She said-:
“I’m thrilled to be joining Unrivaled as an investor. Basketball is one of my favorite sports, and the chance to support a league that’s redefining the game is exciting,”
ViaGauff’s dedication to advancing women’s sports is clear in her statements, as she looks forward to being part of a movement that aims to take female athletics to new heights.
Unrivaled, co-founded by Napheesa Collier and Breanna Stewart, both U.S. Olympians, is set to launch on January 17, 2026.
The league has already received significant interest and support, raising over $28 million in a recent Series A investment round, adding to the $7 million raised during its seed round announced in May 2026, bringing the total to an impressive $35 million in funding—a clear proof to the excitement surrounding the league and its mission.
Coco Gauff is not alone in her support for Unrivaled; she joins a roster of that includes soccer star Alex Morgan, NBA players Carmelo Anthony and Giannis Antetokounmpo, Olympic swimmer Michael Phelps, and celebrities Ashton Kutcher and Mila Kunis.
This diverse mix of investors indicates a growing appreciation for the value of women’s sports and the need for equal support and investment.
In a light-hearted moment on social media, Gauff shared her father’s dreams for her to pursue basketball.
She tweeted-:
My dad always wanted me to follow in his footsteps and play basketball. Haha sorry dad but this is as close as it will get 🤣. In all seriousness, I’m incredibly my grateful to get the opportunity to uplift women’s sports and I am super excited to join the family! I…
— Coco Gauff (@CocoGauff)
She further expressed her gratitude for the opportunity to uplift women’s sports through her investment in Unrivaled.
Coco Gauff Will Take On A New Role As An Investor In Unrivaled
Unrivaled plans to offer WNBA players another source of income in the offseason without going overseas.
The league will guarantee its athletes a minimum six-figure salary and hopes to pay its athletes an average salary higher than any other women’s professional sport.
Napheesa Collier “the core principle of our league is to showcase top talent,” highlighting the issue of fair compensation for female athletes.
The league will have six teams featuring six players playing full-court games with four quarters of seven minutes each.
Its inaugural games will be played in Miami and include matchups that are expected to be highly thrilling and represent the best women’s basketball talent.
She is part of a larger movement supporting women’s sports empowerment.
With her help and the support of other well-known people, Unrivaled is ready to make a big difference in women’s basketball.
The expectation for the league’s debut matches the excitement of competitive play and a greater cultural shift toward recognition and investment in women’s sports.
As Gauff and her other investors work together to elevate this league, they’re blazing a path for the next generation of women athletes.
Support by tennis star Coco Gauff for the Unrivaled Women’s Basketball League ranks among those key moments in sports history where female athletes are finally getting their due recognition and support.
With strong financial aid and dedicated supporters like Gauff leading the way, Unrivaled is primed to change women’s basketball and inspire many young athletes worldwide.
In Case You Didn’t Know
- Gauff won the 2026 WTA Finals singles, becoming the first American champion since Serena Williams in 2014.
- Coco’s father played basketball at Georgia State, and her mother was a track athlete at Florida State.
- Gauff debuted in May 2018 at 14, winning her first match in Osprey.
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Reshma is a content editor recognized for her ability to create engaging digital content, ensure quality, and deliver stories that connect with audiences.
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